360 Degree Success

London festival GALA was one of the first large-scale events to take place in the UK after the global pandemic. To ensure they bounced back in style, they wanted to prioritise fan experience across the board.

UK

London

15k

Capacity

3

Days

The brief

Delivering exceptional fan experience at an inner-city festival is no small feat. GALA came to us because they wanted to grow their intimate day party into the premium weekend festival brand in London, tapping into local communities to build a rich and diverse audience, and produce a seamless sold out event to ensure fans come back year on year.

We worked holistically and cross-departmentally to execute the brief.

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Our strategy

Creating high-value original content — such as live presenter-led social coverage — to create a palpable buzz around the event.

Engaging fans with laser-targeted custom-built marketing campaigns across on-site advertising, paid social, email, push & OOH.

Maximising conversion with a fully-optimised announcement and on sale, offering early access and discounted tickets to local community partners via pre-sale and notified promo codes.

Delivering a seamless door entry operation with guest list point and customer support to facilitate 9,000 people per day for three days.

Locking in next year’s attendees with extensive post event coverage on socials and magazine as well as targeted re-engagement campaigns for ticket holders

The results

#1

Rank in London listings each day

53%

Non-male attendees

1.3%

Additional resale revenue

54%

Of tickets to local communities

68%

Sales directly from RA Guide app

45%

Of tickets sold within 24 hours

3,295

Tickets scanned in 1 hour

1.6m

Total impressions delivered

“We see RA as our natural and long-term partner for GALA, it's rare to have a platform in the space that deeply understands the culture and the challenges we face as festival operators. We love working with the whole RA team, they have been an integral part of where we are today and supported us through some uncertain times in the last 3 years.”

Jonny Edwards

Director

GALA